The Southern Forests Food Council's key objective is to promote the region and its wonderful local produce through product identification using the Genuinely Southern Forests brand.

A critical part is working with retailers to inform and educate consumers on the fantastic quality and diversity of the produce from the great region. More than ever, consumers are keen to know where their food comes from, and that farmers care about how they produce that food.

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The Food Council are pleased to have worked with some of Perth's leading independent greengrocers in promoting the Genuinely Southern Forests brand, seasonal fresh produce and the unique Western Australian region.  Together ensuring customers get the opportunity to experience the exceptional taste and goodness of the Southern Forests.