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THE PRODUCERS

Our producers grow world-class produce, from over 50 different fruits and vegetables to sheep, beef cattle, truffles and marron.

THE REGION

The lush Southern Forests region takes in the towns of Manjimup, Pemberton, Northcliffe and Walpole and their beautiful surrounds.

THE COUNCIL

The SFFC represents local producers, culinary and agri-tourism operators, promoting the region’s status as WA’s premier food bowl.

EVENTS

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IN THE SOUTHERN FORESTS

4 Mar 2017 - 5 Mar 2017
Walpole in the Trees Regatta
17 Mar 2017 - 18 Mar 2017
Warren Districts Agricultural Show
22 Apr 2017 - 23 Apr 2017
Karri Cup MTB Challenge
21 Apr 2017 - 30 Apr 2017
Unearthed Pemberton
23 Jun 2017 - 25 Jun 2017
Truffle Kerfuffle

IN THE SURROUNDS

15 Apr 2017 - 16 Apr 2017
Donnybrook Apple Festival
17 Nov 2017 - 19 Nov 2017
Margaret River Gourmet Escape
10 Nov 2017 - 12 Nov 2017
Blues at Bridgetown

VIDEOS

THE REGION

THE LOCALS IN THE SOUTHERN FORESTS REGION OF WESTERN AUSTRALIA HAVE KNOWN ABOUT IT FOR GENERATIONS. IN THIS GORGEOUS, PRISTINE PART OF THE WORLD, SOMETHING MAGICAL IS GOING ON.

Maybe it’s the clear, crisp air. Or the extraordinary fertility of the soils. Maybe it’s the 365 growing days a year. Or the purity of the rainfall. Or maybe it’s a combination of all these things. Truth is no-one knows for sure.

But what we do know is this. Every time you bite into an apple, or slice into an avocado, or you’re tempted by a truffle, or any of the other wondrous vegetables, meats, fruits and nuts that are grown in the Southern Forests of Western Australia, you’ll be left in no doubt that the array of fresh local produce simply looks, smells and tastes better.

THAT’S A GENUINE EXPERIENCE.

THE SOUTHERN FORESTS REGION IS SITUATED 300KM FROM PERTH IN THE BEAUTIFUL SOUTH-WEST CORNER OF WESTERN AUSTRALIA

The region begins just outside Manjimup, where agricultural land is dotted with magnificent karri trees. (Home of the internationally famous black truffle and Pink Lady apple.)

Further south is Pemberton where the forest is more established, with many karri trees well over 300 years old. (Renowned for spectacular marron, potatoes, avocados and limes.)

Towards the coast lies the scenic town of Northcliffe surrounded by towering forests and rich coastal plains and wetlands. (Recognised as prime grazing land that produces magnificent beef and dairy cattle.)

Further south is Walpole, which is set on the tranquil waters of the Walpole Inlet. (Known for its honey and lush pastures that sustain livestock.)

MANJIMUP

Nestled in hundreds of hectares of National Park, the town of Manjimup is the centre of a diverse, thriving fruit and vegetable industry. Local growers produce everything from avocados, cherries, plums and kiwi fruit to hazelnuts, broccoli and potatoes. It is renowned for the internationally famous Pink Lady apple and is home to world-class gourmet black truffles.

Every year Manjimup hosts the three-day Cherry Harmony Festival to celebrate its magnificent cherry harvest. It includes a street festival, an evening concert, and the fine-dining Cherry Long Table Lunch, served in the picturesque surrounds of one of its lush cherry orchards.

Manjimup is also the home of the Truffle Kerfuffle – an annual celebration of the region’s magnificent truffles, which features local produce stalls, master classes by top chefs, a gala dinner and guided truffle hunts. As well as unparalleled fresh farm produce, available from the farm gate and at the twice-monthly farmers market, the Manjimup area offers wine tasting, the popular Fonty’s Pool for relaxing and swimming and marron and trout fishing.

PEMBERTON

Known as “Karri Country”, picturesque Pemberton is surrounded by the spectacular karri forests of Gloucester National Park. Its cool Mediterranean climate makes it not only ideal wine country but perfect for growing a diverse range of produce.

The area is truly a remarkable food bowl; from producing some of the world’s finest truffles, to Hass variety avocados, potatoes, berries and hazelnuts, sheep and beef cattle, the rich soil and temperate climate produces some of the finest foods available.

Home to one of Australia’s youngest and most exciting wine regions, Pemberton’s first commercial winery was established in 1982. With rich, loam soil, the area has more than 40 vineyards and almost 20 mostly family-owned wineries, many of which offer cellar door tastings and house beautiful restaurants serving fresh, local, gourmet food.

Lying on the Bibbulmun Track, Pemberton has abundant streams, rivers and dams, perfect for trout fishing and catching the local marron delicacy.

NORTHCLIFFE

Set among a wealth of forests, rivers, sand dunes and coastlines, Northcliffe is renowned for its dairy industry, which produces some of the finest, cleanest milk in WA. True to the diversity the Southern Forests region is known for, Northcliffe is also home to wineries and local growers who produce olives and olive oil, berries, truffles and top-quality marron.

The Karri Country Good Food Shop, a community organisation run by volunteers, sells fresh, seasonal local produce from nearby growers, specialising in wholefoods and organics. A nature-tourism hotspot, Northcliffe also offers unbeatable fishing, whale-spotting, national parks and dunes.

The Understory – the first purpose-built walk trail in the country to permanently feature artworks – has works by national and international artists that reflect the essence of the Southern Forests region.

WALPOLE

About an hour from Northcliffe, Walpole sits against the spectacular backdrop of tall trees and incredible coastal scenery. On the beautiful waters of Walpole Inlet and surrounded by 400-year-old tingle trees and the Southern Forests’ ubiquitous karri trees, Walpole is a haven for everything outdoors.

The area has a thriving dairy industry, as well as sheep and beef cattle, with its pristine natural environment making it perfect for agriculture. Local honey producers create honey and honey products in the most natural way possible, harvesting all the goodness from uncrowded hives. Thurlby Herb farm specialises in blending aromatic herbal concoctions, creating handmade soaps, aromatherapy products and gourmet gifts, much of which is sourced from its own land.

There is plenty of farmstay accommodation for visitors where they can truly indulge in nature, taking advantage of bushwalking, fishing, bird watching, kayaking, sailing, beach four wheel driving and visiting the spectacular Valley of the Giants Tree Top Walk – a 600-metre walkway which rises 40 metres above the forest floor

THE PRODUCERS

Our producers are renowned for growing world-class produce, including more than 50 types of fruit and vegetables, truffles, marron, beef cattle and much more.

THE COUNCIL

The Southern Forests Food Council was founded in 2010 by a group of passionate local producers who recognised that the wealth and abundance of produce grown in the region made it perfect for food tourism. Its role was formalised in 2012 after receiving a $5 million investment under the State Government’s SuperTowns initiative. The investment is part of a $7 million Royalties for Regions allocation to the Shire of Manjimup for its Agricultural Expansion Project.

Nine local producers who, between them, have hundreds of years’ experience in the industry, currently sit on the Council’s Committee of Management.

The Food Council is committed to unifying the area’s world-class and diverse producers to strengthen the region’s economy, attract investment and export opportunities, promote regional pride, and create sustainable jobs. It represents local producers, culinary and agri-tourism operators who live and work in what is WA’s premier food bowl, aiming to ultimately establish the Southern Forests region as an internationally-recognised top culinary tourism destination.

The Southern Forests Food Council, taking in the towns of Manjimup, Pemberton, Walpole and Northcliffe, is home to an incredible variety of produce and experiences. These include around 50 different fruits and vegetables, truffles and boutique produce, and dairy and cattle farms, as well as award-winning wineries, and exceptional culinary experiences. In all, the agricultural sector is valued at around $127 million per annum, making it the area’s most significant economic driver and representing a major opportunity to drive growth in the region.

The Food Council will play a critical role in unifying the area’s diverse producers to strengthen economic performance, attract further investment, create jobs, promote regional pride and ultimately achieve recognition as a highly regarded culinary tourism destination.

The Food Council was initially founded by a group of passionate local producers and those recognising the benefits that food-tourism could bring the area in late 2010.

Its role was formalised following receipt of funding under the State Government’s SuperTowns initiative. A steering committee, incorporating the Department of Agriculture and Food WA, Shire of Manjimup and South West Development Commission, was set up to support and monitor the project.

A Committee of Management comprising of local producers was formed to help steer the direction of its work in November 2012.

Through the State Government’s Royalties for Regions’ Manjimup SuperTowns initiative, the Southern Forests Food Council has been awarded a $5 million investment, as part of a $7 million allocation to the Shire of Manjimup for its Agricultural Expansion Project, in May 2012.

SuperTowns is an $85.5 million initiative, under the Royalties for Regions program, to support population growth in southern WA. To date 17 major projects have been identified for funding across nine strategically located SuperTowns; Boddington, Collie, Esperance, Jurien Bay, Katanning, Manjimup, Margaret River, Morawa and Northam. The program is administered by the Western Australian Government’s Department of Regional Development.

+ WHY IS IT IMPORTANT?

The Southern Forests Food Council, taking in the towns of Manjimup, Pemberton, Walpole and Northcliffe, is home to an incredible variety of produce and experiences. These include around 50 different fruits and vegetables, truffles and boutique produce, and dairy and cattle farms, as well as award-winning wineries, and exceptional culinary experiences. In all, the agricultural sector is valued at around $127 million per annum, making it the area’s most significant economic driver and representing a major opportunity to drive growth in the region.

The Food Council will play a critical role in unifying the area’s diverse producers to strengthen economic performance, attract further investment, create jobs, promote regional pride and ultimately achieve recognition as a highly regarded culinary tourism destination.

+ WHO IS INVOLVED?

The Food Council was initially founded by a group of passionate local producers and those recognising the benefits that food-tourism could bring the area in late 2010.

Its role was formalised following receipt of funding under the State Government’s SuperTowns initiative. A steering committee, incorporating the Department of Agriculture and Food WA, Shire of Manjimup and South West Development Commission, was set up to support and monitor the project.

A Committee of Management comprising of local producers was formed to help steer the direction of its work in November 2012.

+ HOW IS IT FUNDED?

Through the State Government’s Royalties for Regions’ Manjimup SuperTowns initiative, the Southern Forests Food Council has been awarded a $5 million investment, as part of a $7 million allocation to the Shire of Manjimup for its Agricultural Expansion Project, in May 2012.

SuperTowns is an $85.5 million initiative, under the Royalties for Regions program, to support population growth in southern WA. To date 17 major projects have been identified for funding across nine strategically located SuperTowns; Boddington, Collie, Esperance, Jurien Bay, Katanning, Manjimup, Margaret River, Morawa and Northam. The program is administered by the Western Australian Government’s Department of Regional Development.

COMMITTEE OF MANAGEMENT

The Southern Forests Food Council appointed its inaugural Committee of Management in October 2012. Between them, our Committee have hundreds of years of experience in the food industry. They represent generations of passionate, determined, local growers and producers and are committed to harnessing their invaluable expertise and drive to grow the Southern Forests region locally, domestically and internationally as an area of unparalleled genuine, quality, food production and food tourism destination.

With the establishment of the Food Council and the completion of a regional brand, our focus is now on creating awareness and educating local, national, and international markets on the quality and diversity of the region’s produce. This work will see the Southern Forests region firmly established as one of the premier food production regions in the world.

SALES

The Southern Forests Food Council facilitates fresh produce, beef and packaging sales, creates connections, and builds partnerships between our members and industry stakeholders.

BEEF

Our producers raise world-class beef on the lush pastures of the Southern Forests. Whole body beasts are available for Western Australian retailers and wholesalers to purchase direct through the Southern Forests Food Council.

FRESH PRODUCE

As the single point of contact for over 200 growers producing over 50 different types of fruits and vegetables, the Southern Forests Food Council can assist retailers, wholesalers and international buyers with sourcing produce.

PACKAGING

Our Genuinely Southern Forests branded packaging range includes cartons, trays, grab-and-go produce bags and punnets, which are available to producers and retailers that are members of the Southern Forests Food Council.

PACKAGING OPTIONS

The Southern Forests Food Council Inc. has produced uniquely Genuinely Southern Forests packaging in a range of carton sizes and produce labels. This packaging is available to our members to identify, pack and distribute their produce.  The packaging is also available to retailers for display of Genuinely Southern Forests produce. Please contact the office for purchases. The available range of packaging includes:

  • 12kg/159mm Applemax carton
  • 10kg/156mm P84 carton
  • 5kg/100mm tray
  • Wine box
  • Rolls of 500 22mm labels
  • Rolls of 500 45mm labels
  • Rolls of 2000 17mm oval labels
  • Large Grab and Go bags 310mm x 210mm
  • Medium Grab and Go bags 210mm x 185mm
  • Small Grab and Go bags 160mm x 130mm
  • Reusable shopping bag
  • Crate cards for free

CO-BRANDING OPPORTUNITIES

We are working with many of our members to display the Genuinely Southern Forests brand on their produce, packaging, websites, posters and more.  Over 100 members have been approved to use the Genuinely Southern Forests brand, which we’re looking to grow.

We would be more than happy to meet with you to discuss how we might be able to integrate the Genuinely Southern Forests brand with yours, like Newleaf Orchard has done with their Sparkling Apple Juice labels and promotional material.

RETAIL PROMOTIONS

The Southern Forests Food Council are pleased to be working with 16 independent retailers in our 2017 Retail Marketing Campaign. The stores stretch as far north as Mindarie and south to Mandurah, and have committed to sourcing Genuinely Southern Forests produce where possible. They will also be displaying a range of branded point-of-sale material including grower cut outs, aerial hanging cards and in-store digital displays

An in-store tasting schedule with all retailers over the campaign period will ensure a genuine taste experience while maximising retail and brand exposure, and truly connect consumers to the region. Consumers will have the opportunity to sample, purchase and learn more about Southern Forests growers and the community behind their produce.

Join us at our in-store tastings between 10am and 2pm for your own genuine taste experience of fresh, local produce at the below independent retailers.

IN THE MEDIA

WA’S SOUTHERN FORESTS REGION DELIVERS GOURMET PLATTER TO INDUSTRY
24 January 2017
Over 130 people from across the Western Australian agriculture and food industry gathered on Tuesday 24 January to see the official opening of the Genuinely Southern Forests market floor which also coincided with the launch of the Southern Forests Food Council’s 2017 Retail Marketing Campaign. 
READ MORE >

LANDMARK DEAL SET TO SECURE A GENUINE PRESENCE FOR WA’S SOUTHERN FORESTS REGION
10 December 2016
Local farmers and producers from the Southern Forests region in Western Australia have collectively strengthened their position on the market floor with a landmark agreement reached between Allstates Farms at Perth Market City in Canning Vale and the Southern Forests Food Council to create a dedicated Genuinely Southern Forests branded floor this month.
READ MORE >

SOUTHERN FORESTS FOOD COUNCIL FUNDED FOR LONGER
15 November 2016
Producers and consumers need not fear as the Genuinely Southern Forests brand and team have secured support for the extension of the project and funding, allowing the great work to continue. 
READ MORE >

SFFC MEMBER BOUND FOR NORTH AMERICA
6 October 2016
Southern Forests Food Council member and genuine down to earth local, Bronwyn Combes has been selected for the 2016 Women’s Industry Leadership and Development Mission to USA and Canada. The delegation will visit leading vegetable growing operations and innovation agribusinesses in Toronto, Salinas Valley, Seattle and Portland.
READ MORE >

A NEW SPARKLING IN THE SOUTHERN FORESTS
31 August 2016
One of the greatest strengths of our agricultural region is the diversity of produce, resulting in a range of seasonal products available 365 days a year. As we welcome spring, we can expect to enjoy the Genuinely Southern Forests brand of apples, avocados, brassicas, honey, sparkling juices, strawberries and much more.
READ MORE >

MEMBERSHIP

JOIN THE FOOD COUNCIL

We invite you to join with the Southern Forests Food Council as a Member.  As we are in an early stage of growth, we are offering complimentary inaugural memberships.

On behalf of the Committee of Management, we formally invite the Southern Forests communities and associated stakeholders to submit applications for FULL or ASSOCIATE membership depending on your eligibility.  To understand the eligibility criteria, please refer to our Rules of Association which can be downloaded from the relevant link at the end of this section.

In brief, Full Membership of the Food Council is open to:

  • Those who either produce food from the Region;
  • Have a direct association with primary industry in the Region; or
  • Have a direct association with food and tourism industries in the Region.

Please download and complete a SFFC Member Application Form, which can be found at the end of this section, and return to our office to demonstrate your support.

MEMBERS CAN USE THE GENUINELY SOUTHERN FORESTS BRAND MARK (LOGO)

The Genuinely Southern Forests Western Australia brand mark or logo can be used by SFFC members.  The brand mark has a number of minor variations that can be seen in our Brand Code of Practice document.  This brand mark is predominantly for food producers/growers.

The preferred version is Genuinely Southern Forests Western Australia, however members can use the version that highlights their town, if they prefer.

Once you become a member of the Southern Forests Food Council you can apply under the Brand Code of Practice application form, which can be found on page 8 of the document.  Once approved this will allow you to use the brand in your selected and approved manner e.g. on your website, brochures etc.

A Genuinely Southern Forests Supporter category has also been created to allow those people and businesses that are not food producers or growers to participate and use the brand mark.  If you are a local business, tourism operator or association for example, you can apply under the Brand Code of Practice to use the Genuinely Southern Forests Supporter brand mark on your promotional material.

Membership forms and Brand Code of Practice forms can be downloaded from the links to the right and once you have completed them you can drop them off to us at the SFFC office or email them through to danika@southernforestsfood.com.

It’s that simple!  Even simpler, drop into our office and we will help you fill them out.

BECOME A FRIEND OF SFFC

If you are not directly involved with produce or tourism in the region, ‘Befriending a Southern Forests Farmer’ gives you the opportunity to forge a unique paddock-to-plate connection with a key regional source of WA food.

Friends will receive regular updates, news and events from the Southern Forests Food Council.

To become a Friend, please sign up to our mailing list by completing the form below.

CONTACT THE FOOD COUNCIL

Phone: 08 9772 4180
Email: danika@southernforestsfood.com
Visit: 6a Brockman Street, Manjimup Western Australia 6258
Mail: PO Box 1258, Manjimup Western Australia 6258

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